hard power

What is power today? Who has it, and who will prevail? Right now, 19th-century hard power is confronting 21st-century soft power. Although hard power appears to have the edge, don’t write off the soft power, and especially economic might.

In this aspect the US ‘smart power’ strategy in its relationship with Pakistan is very important to understand. Pakistan is arguably the litmus test to evaluate if the new US agenda is moving in right direction.

December 2, 2014

Russia under President Vladimir Putin doesn't rely much on soft power to get its way abroad, in the same way it doesn't do much liberal democracy at home. It does, however, do manipulation, and Europe is only just waking up to how much and how well.

 As General Myers, the former Chairman of the Joint Chiefs of Staff, has observed, “every dollar spent on the soft power of ideas is worth 100 in hard power.”(...) In the years ahead, no matter who controls the White House or Congress, our nation must focus more of our efforts on soft power.

It's a shift in the administration’s approach to an offensive already under way in Iraq and Syria.

Russian “soft power” aimed at promoting the country’s image abroad is working and President Vladimir Putin is its key element, a report presented by the Center for Political Analysis at TASS on Friday says.

To make things worse, Europe’s self-proclaimed soft-power leadership—which some observers praise as complementing U.S. hard power in a supposed informal division of labor—has reached its limits. Europeans failed to foresee and contain trouble in their own backyards, East and South alike.

But fearing that the West wants to prosecute their leader, Kim Jong Un, for human rights abuses, North Korean officials are beginning to rely on soft words instead of hard power.

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