In historical efforts at cultivating soft power – Australia's public image overseas – we've leaned pretty heavily on the wildlife [...] Koalas. Beaches. Barbecues. Where's the messaging that Australia is a successful, multicultural, safe, educated, vibrant democracy; the 12th biggest economy in the world; the home of the world's oldest living culture; of Cate Blanchett and Hugh Jackman but also Atlassian and Canva; of the inventors of WiFi, the black box and Gardasil?
Currently, multi-polarity is emerging as a new world order due to the growing influence of state and non-state actors at national, regional and international level. [...] Therefore, West is viewing BRICS as a competitor to its status-quo. The yardstick on which west is gauging BRICS as a threat is composed of both power factors; Hard Power and Soft power.
In the past two months, India must conclude, sadly, that its story on Nepal is not winning and its soft power is being eroded on a daily basis. This weekend’s events, with the temporary detention of 13 Seema Sashastra Bal personnel by Nepal’s Armed Police Force personnel and the Nepal government’s decision to take Indian channels off air, only drive the point home that Nepal is rejecting India’s power, both hard and soft.
Instead, she will be a great power through building her own strength and capabilities and continuing to show wisdom and good sense in her choice of engagements abroad. [...] I am convinced that India will be a great power if she continues on her present course. This will not be through her soft power.
But, whereas this fits in with the larger patterns of Pakistan’s history, the emergence of a dynamic Indian honcho with the world in his fists is something Sharif could not have anticipated. If only Sharif knew how to take selfies and understood the intricacies of Snapchat.
America’s political, national security, and foreign policy elites continue to ignore the basics of geopolitics that have shaped the fate of world empires for the past 500 years. Consequently, they have missed the significance of the rapid global changes in Eurasia that are in the process of undermining the grand strategy for world dominion that Washington has pursued these past seven decades.
Soldiers use the term kinetic force to describe the firing of bullets, bombs and artillery. Non-soldiers often think of the business of war as entirely about the kinetic. But it's not just about this hard power. The role of Influence is often more important than anything.