How do images of political leaders impact our perceptions of their country?
R.S. Zaharna reflects on CPD's Top 10 PD Moments in 2015.
CPD Blogger Neal Rosendorf shares his thoughts on 'Brand Palestine.'
While the interest is only increasing among nations in applying branding practices in promoting tourism, investment and overall country perception, the academic treatment of the subject has been narrow and cursory. In my new book Shaping China’s Global Imagination: Branding Nations at the World Expo, I delineate the concept and practice of nation branding by comparing the various ways nations sought to engage the Chinese populace through the medium of pavilion space at the Shanghai World Expo.