Branding is all about perception and Nigeria’s is not where it should be by a long stretch. We can no longer afford to leave Nigeria’s branding in the hands of anybody with an opinion on the country. Is it that the government does not know we should brand the country? Do we not know that it has been proven that having a strong country brand, will enhance our respect in the political arena.
The freshly appointed honorary consul of Bangladesh to Luxembourg recently completed her first working visit to the Grand Duchy and came away with a view of the country that could help the nation-branding cause. [...] Digital Bangladesh and the blue economy are top priorities for our present prime minister
Earlier this month saw the world’s first celebration of all things emoji, Emojicon. The brainchild of Jennifer 8. Lee and designer Yiying Lu, founders of Emojination, and produced by Jeanne Brooks, the convention aimed to promote diversity and representation within emoji. It also brought together designers, enthusiasts, and members of the Unicode consortium.
Yet the presence of costumed adults lining up for London’s own Comic-Con, a Swarovski-encrusted Hello Kittyworth thousands of pounds, and the profiling of Lolita fashion in magazine articles and V&A exhibits, show that cute culture is not just spreading beyond Asia, but it’s here to stay. And it means business. So, what is kawaii and why here and why now?
Efforts to leverage Qatar’s 2022 World Cup hosting rights to create the soft power the Gulf state needs to punch above its weight and ensure a sympathetic hearing in the international community in times of emergency operate on the Leninist principle of two steps forward, one step backwards.
Little more than a week after Donald Trump’s victory, Xi Jinping, president of the world’s second-largest economy, set off for Latin America clutching a sheaf of trade deals [...] But at a time when the image of the big, bad yanqui seems to be making a comeback, Mr Xi may find himself with an opportunity to boost Chinese influence in the American backyard.
State-run broadcaster Turkish Radio and Television Corporation (TRT) officially launched its first English-language channel TRT World late Tuesday. [...] Speaking at the gala, President Recep Tayyip Erdoğan wished success to the channel and said: "I believe TRT World will be Turkey's window to the world".
External Affairs Ministry has emerged as one of the top central ministries to effectively use the social media with its Twitter handle @MEAIndia crossing one million followers. "Marking a #digitaldiplomacy milestone with 1,000,000+ followers! Hope to continue to serve & inform in the best traditions of the MEA," External Affairs Ministry Spokesperson Vikas Swarup, who runs the handle, tweeted.