Brussels has welcomed Beijing's strategy to boost its soft power by spreading its colorful cultures across globe after years of economic success, said a top European Union (EU) culture official....European Commission's Commissioner Androulla Vassiliou said culture plays an important part in achieving Beijing's aspiration of gaining more global influence and sharpening its soft power.
The effective use of soft power in all its forms is another important resource in our work. We intend to cooperate with civil society institutions, the expert community, business circles and mass media. We will actively use the potential of organizations established last year and other opportunities that we have with civil society in addition to traditional diplomatic instruments.
Moving forward, we need a far more neutral baseline in assessing power based not on a latent accounting of inputs such as nuclear stockpiles and Hollywood films produced, but on outputs: does it work?...As a student of diplomatic theory, the greatest myth elevated by the notion of ‘soft power’ is its self-identification with diplomacy and their collective antithetical role to ‘hard’ or military power.
Just as in relationships between people, states generally treat different categories of other states differently: With friends they appeal to loyalty and shared values; with allies they appeal mainly to shared interests; with clients or subordinates, they also appeal mainly to shared interests, but with a twist given the power equation.
Somaliland should use Public diplomacy by effectively communicating with Somali publics around the globe through the use of mass media and through dealings with a wide range of nongovernmental entities and influential individuals for the purpose of influencing the Somali public perceptions towards Somaliland.
Day to day public diplomacy deals with particular groups, networks and individuals but it is also important to keep the big picture in mind. That big picture is not just the overall image of the country but the image of the preferred international order.