The Brand Kenya Board has launched a campaign to market Kenya during the forthcoming London Olympics. The Board has secured a four-storey premise in London, dubbed ‘Kenya House’ where it will showcase Kenya as a top investment, trade and tourism destination in Africa.
Kenya has been ranked among the top ten African brands by global valuation consultancy organization Brand Finance, in its latest survey which measures the impact of a country's reputation and image on investors.
Needless to say, the tone and direction of branding a nation emanates from its top executive or CEO. This is the individual who by being the President, King or Prime Minister of a country carries on his shoulders the unique and challenging responsibility of inspiring citizens towards positivism
CCTV Africa's mission will be to present the good truth of China \[...] and to show the good experiences of its economic development."...until recently, the country did not wish to export its culture, but in 2008 things changed. The following year President Hu Jintao used the concept of soft power for the very first time, connecting it to the diffusion of Chinese culture and influence around the world.
Consequently, the government must be wary of the erosion of public diplomacy gains if Kenyan soldiers are perceived negatively. There should be a recognition that any negative profiling of Somalis will undermine the success of the incursion. Kenya should support Somalia without compromising its long-term relations with the country.
It is the country of India that has the highest potential for soft power deployment in emerging markets, specifically in Africa for the following reasons...
The dedication of one new school building and three renovated buildings was attended by students and community members, as well as members of the Kenyan Ministry of Education, the U.S. Embassy and Combined Joint Task Force - Horn of Africa.
Over the weekend, Dr. Jill Biden led a delegation to Kenya to view firsthand the situation on the ground. Dr. Biden wanted to do this trip to highlight the crisis in the Horn of Africa and help mobilize both an American response, but also a global response to a crisis that is acute but to also underscore the fact that there is a lot we can do about it; that we can get assistance to people...