What links do citizens draw between products, brands and the nations that design and produce them?
The Turkish Cinema Summer School brings together young filmmakers to learn about Turkish cinema, history and culture.
Turkey's hard power strategies illustrate how soft power is vulnerable to reputation, writes CPD Contributing Scholar Senem Çevik.
A Center for American Progress (CAP) report assesses how U.S. policy overlooks Iranian soft power influence in the Middle East.
A former editor describes his time at Hi magazine, the U.S. government-funded, Arabic-language publication that aimed to win hearts and minds in the Middle East.