Milan Expo 2015

Vietnam Pavilion

Jenny Le on the public diplomacy shortcomings of Vietnam's pavilion at Expo Milan.

More than two months after many visitors at the Vietnamese stall at the ongoing 2015 Expo Milan in Italy complained about its "offensively" poor and careless interior displays, Vietnamese authorities have finally moved to fix the problems. In fact, the Ministry of Culture, Sports and Tourism and the Vietnam House's organizers only acted after a Vietnamese national recently wrote on her Facebook page about how "ashamed" and "upset" she felt about her recent visit to the stall that supposedly cost VND57 billion (US$2.6 million).

Bord Bia's Origin Green programme is the theme of Ireland's pavilion at Expo Milan 2015. The theme of the international exhibition is "Feeding the Planet, Energy for Life". 

The Tree of Life in Expo Milan 2015

The World Expo embodies nation branding in vivid ways. The fundamental goal of nation branding is to achieve differentiation and resonance in the field of national representations. National pavilions, a centerpiece of the World Expo, are branded spaces designed to craft a positive, distinctive identity about a country. They are hence a platform for nations to engage in public diplomacy.

US First Lady Michelle Obama on Thursday visited the World Expo in Milan, which is themed this year on food, on the lookout for ideas to help fight childhood obesity. Along with daughters Sasha and Malia, and her mother Marian Robinson, healthy food campaigner Obama spent the entire morning at the exhibition. Accompanied by Agnese Renzi—the wife of Italian Prime Minister Matteo Renzi—she met with children and students at the Italian and American pavilions. "The truth is we still have so much work to do when we are seeing rising obesity rates, not just in the United States but all over the w

This trip is a wonderful way for the First Lady to highlight three of our four core policy initiatives -- namely Let Girls Learn, Let’s Move! and Joining Forces. [...] That day, the U.S.

The 2015 Beijing-Milan High-end Creative Design Promotion will be held in Milan, Italy on May 29, 2015. This event is an integral part of the Beijing Week economic and trade exchange activities of Milan Expo 2015. It is sponsored by the State-owned Cultural Assets Supervision & Administration Office of Beijing Municipality, with the China Council for the Promotion of International Trade Beijing Sub-Council (CCPIT Beijing) as the co-organizer.