movie diplomacy

Image courtesy of Pixabay

The latest article by East Asian Studies professor Hieyoon Kim offers an analysis of South Korea's film archive during the 1970s and 1980s.

Xi Jinping and Narendra Modi were apparently talking movies, among other things, at a summit in Kazakhstan on Friday. Xi mentioned that he, like millions of Chinese, had enjoyed the hit Bollywood film Dangal. Xi and Modi went on to discuss boosting cultural cooperation between the two countries. [...] Dangal is still screening across China at more than 7,000 cinemas.Its success follows a string of other Bollywood films that have won over Chinese audiences in recent years, including the previous biggest hit, PK, which took in 118 million yuan.

The biggest box office stars don’t always hail from the US, they come from other places, too. Beyoncé, the internationally famous and quite possibly most talked-about woman in the world, has about 14.7 million Twitter followers. She’s ranked at, roughly, the 119th most popular person on Twitter. Shakira, the Colombian-born pop star, has a whopping 45.2 million Twitter followers. She’s about 18th on the Twitter popularity scale. [...] This is not to say that American movie stars are not popular, it's just that the Hollywood's near monopoly for almost a century is lo longer in effect. 

Dangal’s success story in China — coming as it does, five months after its theatrical release in India and elsewhere — has triggered a stream of breathless box office updates, analytical thinkpieces, and odes aplenty. As it should. [...] Egyptian hawkers referring to Indian women visitors as “Kareena! Aishwarya!” isn't surprising. But to have a teenager from the tiny island country of Timor Leste tell you that Preity Zinta’s Kya Kehna is his favourite film, or have folks in Vietnam express sadness about Balika Vadhu actress Pratyusha Banerjee’s suicide — that is surreal. 

Aamir Khan may have staged a soft power coup in China. His earthy, grassroots advocacy in Dangal of gender rights, set in semi-urban but aspirational India, has struck an emotional chord with a young, curious, tech-savvy generation of the “Middle Kingdom”.Netizens have already set alight Weibo — the Chinese equivalent of Twitter — with fulsome praise of Mr. Khan, and the breezy, non-condescending, but powerful messaging of his film. One viewer has praised the actor as India’s national treasure.