nation brand

Diana Ingenhoff and Alexander Buhmann are two of four co-editors of Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity.

How do images of political leaders impact our perceptions of their country? 

Are Twitter "likes" indicative of meaningful relationships? A new study proposes a new way to measure social media's impact on nation brands. 

A look at the distinction between nation brand and nation branding as well as the role of scientific exchange in diplomatic relations.

The world is getting smaller. More and more organizations are expanding into new international markets as globalization continues to become a reality. Such global expansion requires people who are willing to be globally mobile. While we may understand some of the reasons that motivate expatriates to work internationally, it is not very clear how important the destination is to expatriates.

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