President Obama has produced a video every Nowruz in which he directly talks to the Iranian people inside Iran as well as the Iranian diaspora. His messages have not always been the most appealing, but in the last couple of years, they have drastically improved to connect with the majority of his audience.

 Haft Seen at the White House- Wikimedia Commons

This year's Nowruz message packed a powerful PD punch, says Sohaela Amiri.