olympics

French Minister of Urban Affairs, Youth and Sport Patrick Kanner, visited Seoul in mid-February to bolster cooperation for the 2018 PyeongChang Winter Olympic Games in Korea. Kanner, who was accompanied by a delegation of French companies [...] met Korean athletes and sports institutions in tennis, taekwondo and mountain climbing during a reception at the French Embassy in Seoul on Feb. 19.

"Los Angeles is a world-leader in creativity and innovation, and LA 2024 will put California's unparalleled tech and innovation capability at the service of the Olympic Movement.," said LA 2024 Chairman Casey Wasserman. 

The Los Angeles bid to host the 2024 summer Games was unveiled at sunset keeping in theme with the new slogan and features a winged angel as a symbol of the city. On the top floor of a USC skyscraper bid leaders and civic officials gathered to view the new logo with panoramic views of the City's 2024 Games venues, coastline and mountains as the backdrop.

February 12, 2016

India’s Rural Olympics, formally known as the Kila Raipur Sports Festival, is held annually each winter in Kila Raipur on the outskirts of Ludhiana, Punjab. The festival has been running since 1933. The four-day festival is a celebration of, well, rural Indian culture. 

Highway sign 2016

PD experts forecast what's on the horizon.

Mark Bromilow says he needs a strong nerve as he sets about building a cultural bridge between Australia and Brazil. [...] Ahead of next year's Olympic Games in Rio de Janeiro, Australia has targeted Brazil for the major cultural festival aimed at promoting links and collaboration between the two largest nations and economies in the southern hemisphere.

Scotland could have a significant presence in the cultural events surrounding the Olympics in Brazil next year as well as Tokyo in 2020, The National can reveal. Culture chiefs from both countries confirmed Scotland could play a part in the events after they paid fact-finding visits to the Edinburgh festivals.

When consumers think about brands, they often think about products. But people and nations are brands too. In fact, some of the world’s most successful business and political leaders have clear personal brands- think of Professor Wangari Maathai, Nelson Mandela and Mahatma Gandhi. They had strong personal brands, which reflected their philosophies and beliefs and aligned strongly with their values. Their brands enhanced their leadership status in the society.

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