online engagement

“A Handbook on Philippine Public Diplomacy” is a compilation of articles written by active public diplomacy practitioners. As a pioneering work, the articles contain first-hand records of experiences in handling various issues in which Philippine diplomats needed to apply public diplomacy skills learned on the ground, such as in nation branding, online engagement, Filipino community relations abroad, and crisis management.

Social media is changing "business as usual" for governments, opening up democratic processes, delivering services both to understand and surveil constituents, managing threats and conducting direct diplomacy. Even so, adoption of social media is slow and uneven, with vast differences both between and within states. As more and more governments move towards e-government, their use of social media will grow. 

As members of the media are taking to social media channels to deliver important news in real time, a growing number of governments (from municipal to federal) are increasing their engagement as well. Many government institutions are looking to effectively and securely execute their social media strategies.

This project showed how massively multiplayer online games create a key target audience for public diplomacy efforts through communication and relationship building.