In historical efforts at cultivating soft power –​ Australia's public image overseas –​ we've leaned pretty heavily on the wildlife [...] Koalas. Beaches. Barbecues. Where's the messaging that Australia is a successful, multicultural, safe, educated, vibrant democracy; the 12th biggest economy in the world; the home of the world's oldest living culture; of Cate Blanchett and Hugh Jackman but also Atlassian and Canva; of the inventors of WiFi, the black box and Gardasil? 

It’s great publicity for the zoo, but it’s also great publicity for China, where these pandas come from, “on loan.” But how often do you read about how much the U.S. is paying for this Chinese public diplomacy bonanza?

Two musk oxen for a pair of giant pandas. Who would make that trade? The Chinese did, when President Richard M. Nixon was on his world-changing trip to China in 1972. [...] Panda diplomacy has had a long history, but before Ling-Ling and Hsing-Hsing arrived in the United States (not long after Nixon returned from his trip), there hadn’t been a giant panda here for more than 20 years.

Known as "panda diplomacy," China has long been sending its pandas as gifts to other countries as a sign of friendship. [...] We chart the course of Jia Jia's life in parallel with the extraordinary changes in China over the past four decades.

Four female koalas have just made their debut in front of an adoring public at Singapore Zoo – the latest in a long line of animals used for diplomatic purposes. [...] As Australian Foreign Minister Julie Bishop’s media release says, the koalas' visit will “further build on our long-standing constructive relationship”.

The Australian government has an elaborate campaign, including a 600-page bureaucratic handbook, to build its international image using koalas.