place branding

CPD Faculty Fellow Mina Chow on in-person, physical design amid an uncertain and virtual world.

Hae Won Jeong of Abu Dhabi University describes the strategies and significance of soft power in the UAE regarding the country's nation-building efforts.

 

The 2019 Bulletin from the Bureau International des Expositions (BIE) features the work of CPD Director Jay Wang and CPD Faculty Fellow Nicholas J. Cull.

Pacific Council Communications Officer Justin Chapman recently traveled to Iceland with his USC Master of Public Diplomacy class to meet and discuss the country’s place branding efforts with government officials.

How postage stamps, Eataly and Argentine tango work to cultivate a national image.

In his piece for the Soft Power 30 report, Joel Day looks at how the City of San Diego is working to create a global brand.

How cultural events can promote tourism and investment for a nation's global image.

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