Pacific Council Communications Officer Justin Chapman recently traveled to Iceland with his USC Master of Public Diplomacy class to meet and discuss the country’s place branding efforts with government officials.
How postage stamps, Eataly and Argentine tango work to cultivate a national image.
In his piece for the Soft Power 30 report, Joel Day looks at how the City of San Diego is working to create a global brand.
How cultural events can promote tourism and investment for a nation's global image.
A new book looks at how "Game of Thrones," social media and more can cultivate a locale's image.
An in-depth examination of how the Public Diplomacy Council of Catalonia (DIPLOCAT) shapes international opinion.