private sector diplomacy

Businesses are beginning to play a bigger role in achieving the UN's Sustainable Development Goals, says Anoush Rima Tatevossian.

Alibaba is but one example of China’s “private sector diplomacy.” These successful companies help promote a positive image of China’s economy to the outside world, something the government needs. China’s private sector diplomacy can also be felt in the expansion of its private companies on the global market.