This is the early version of what we now call the DIME model of national power — diplomacy, information, military, economic. A July 1945 report from the State Department recognized that the “nature of present day foreign relations makes it essential for the United States to maintain informational activities abroad as an integral part of the conduct of our foreign affairs.” 

The USIA systematically engaged foreign publics by building long-term relationships. Its cultural, educational and exchange programs built networks of mutual understanding. Generations of emerging people of influence first visited the United States as guests of the USIA.

Chinese President Xi Jinping’s message to the newly established China Global Television Network sounds simple enough. It’s one he’s repeated over and over to state media during his nearly five years in power. “Tell China’s story well,” he said in a congratulatory letter published by the broadcaster on New Year’s Eve, the day the organization launched.