public diplomacy theory
The goal of this project is to gain critical insights into the drivers and barriers of M&E-related behavior of practitioners in the PD domain.
Cultural cooperation and exchanges between China and the US will play an increasingly important role in facilitating better understanding and fostering friendship between people in the two counties. The first thing on the to-do list for members of China's culture industry who want to tap into the US market should be to really understand the needs and wants of US audiences and adjust their works accordingly.
In her review of Craig Hayden's The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, CPD Summer Institute Alum Emily Metzgar notes that the book is "a well-researched discussion of soft power and its application in the name of public diplomacy." The book is one of Hayden's contributions to the academic study of public diplomacy.