rugby

October 14, 2019

Bond University student Andie-Lee Cilliers takes a look at the role of rugby in South Africa's sports diplomacy history.

The country's first Olympic medal was a victory for the nation, both at home and abroad.

Travel retail is playing a key role in a new three-nation sports programme which aims to break barriers to social inclusion through wheelchair sports. [...] The initiative includes coaching by the participating teams in wheelchair sports including rugby, basketball and tennis. The aim is to empower them by learning new skills and encourage them to empower other disabled people who do not yet practice any sport to take up an activity.

In 2016, New Zealand and the Philippines celebrated 50 years of good diplomatic relations with a series of activities that included sports events, seeing how such is a good platform to bring people together. And taking cue from it, the two countries recently engaged in another session of sports diplomacy with a couple of rugby matches. [...] “Rugby is a huge part of New Zealand culture. We are delighted to see how much rugby has grown in the Philippines,”

NZ Rugby and brand experience company Discovery Partners are planning to open an All Blacks Experience tourism attraction in Auckland’s Viaduct Harbour by late 2017 in a 50:50 joint venture. The immersive, interactive tour will feature the rugby team and help promote New Zealand, said Discovery Partners regional director Chris Atkinson.

The program fits neatly with the Department of Foreign Affairs and Trade's new focus on sports diplomacy. The 2015-18 strategy launched in June this year aims to use sports skills, facilities and knowledge to promote Australia and strengthen links with countries and communities in the region.