soap opera diplomacy

CPD Contributing Scholar Senem Cevik notes how period dramas on Turkish television have been used as tools of both diplomacy and domestic communication. 

Loosely based on Jane Austen's "Sense and Sensibility", the Ekta Kapoor produced "Kumkum Bhagya" -- or Vermillion in My Destiny -- has somehow struck a chord with Ghanaian audiences, said Abena Yiadom, Adom TV Channel Manager, adding that it is watched by "20 per cent of national audience". "Most Ghanaians relate well to the storyline which is about arranged marriages," Yiadom told IANS of the serial that has been on air with Twi language voice-overs since November 2015. 

A soap opera fights malnutrition | Global 3000

A soap opera in Laos is both entertaining families and helping to reshape dietary habits.   

"The Fierce Wife,"[...] about a woman dealing with the aftermath of her husband’s infidelity, was seen as the best ambassador for Taiwanese culture. With a contested national identity, no formal relations with major powers and no membership in international organizations such as the United Nations, Taiwanese officials are testing a new strategy: soap opera diplomacy.