One of the most eye-opening moments of my time as the deputy assistant secretary for digital strategy at the U.S. State Department occurred on a trip to the country of Georgia, aimed at helping the government build its digital capacity to better serve its population. Our message was the same advice we’d given to countless governments: Focus on Facebook. It was the dominant player. Elites tended to use Twitter. Google ads were worth it if you had the money. But for governments wanting to reach real people on a global scale, Facebook was the scalable, smart solution.
Laura Kyrke Smith shares how NGOs use digital communication to advance their cause.
Ilan Manor argues that incendiary social media may ignite tensions, not full-on wars.
Philip Seib looks at how terrorist groups such as ISIL, al-Qaeda, and Boko Haram use different types of media.
Ali Fisher uses data to dispute the claim that ISIS is on the decline.
Tensions between India and Pakistan played a significant role at the latest UN General Assembly, according to Muhammad Ittefaq.
According to Twiplomacy Study 2017, 92 percent of UN member states including government heads and foreign ministers are present on Twitter, and 88 percent are present on Facebook. Therefore, countries such as Pakistan that do not yet have a centralized social media policy to communicate with the foreign public, face the need to develop digital diplomacy platforms.