soft power 30 index

On how Kazakhstan has pursued building its relevance and reputation among global audiences.

Examining Chinese-Pakistani relations and the impact of the Belt and Road Initiative on China's cultural diplomacy. 

How museums in the UK and around the world carry soft power influence by connecting people with art and culture. 

On India's soft power assets and the government's way forward in projecting its culture and values internationally. 

July 18, 2017
June 18, 2016

The 2016 edition of the Soft Power 30 Index is now available. 

London has been anointed the city with the highest “soft power,” beating out contenders like New York and Paris. Its ability to create high-skill jobs and attract an international diverse group of business talent has led Deloitte to name the British city as the “soft power capital of the world."