soft power 30

To be an effective public diplomat, you need a well of sufficient soft power resources on which to draw. There is no canonical definition of public diplomacy (PD), but the official practice of it involves using informational, educational, and cultural tools to engage with international audiences to advance foreign policy goals. For the United States, PD officials often design strategies and employ tools that leverage what makes America popular and attractive.

Measuring Tools

Katherine Brown delves into the importance of evaluating public diplomacy and offers advice on how to do so.

The Soft Power 30 Report suggests that national leaders influence their nations' brands. Nation branding scholars have also examined this relationship, noting that the two brands can begin to merge as the qualities of a leader become associated with that of the nation. At its extreme, the leader’s brand can eclipse the national brand causing a “halo effect”.

Prime Minister Modi & President Rouhani

Ilan Manor explores the relationship between a country's national image and the image of its leader.

Fourth of July

Finish July off strong with these top announcements, blogs, and PD Hub features.

As stated by The Soft Power 30 in their report, not long ago, museums were a form of hard power. They acted as safeguards of the spoils of war and conquest of mankind. It was a form of expression of the state hegemony and cultural diplomacy. However, the role of museums has gone through some changes in the past years.

Empire State Building

Nicholas Cull discusses the growing role of city diplomacy and the emergence of the global city.

Thailand has been listed among the “ones to watch” in the annual Soft Power 30 report published by Portland Communications on Tuesday. [...] The cuisine, culture and warm hospitality also played a role in attracting international attention, the report said.

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