soft power 30
France is this year’s top soft power, according to a report published Tuesday. The Soft Power 30, published by PR firm Portland Communications, ranks countries on their exercise of soft power — the ability to influence others through attraction and likability rather than coercion.
More than half a century on, as Britain’s music industry continues to propel it to the top ranks of surveys such as the Soft Power 30, there are signs that another cultural revolution may be under way. But this time the mop-topped oddballs with a catchy tune hail from a country that has until now rarely bothered the top ranks of such surveys: China.
A comprehensive new ranking of countries labelled “Soft Power 30” by a London-based political consultancy, Portland Communications, carries a rude awakening for India. We are nowhere when it comes to being attractive and influential in the world, falling outside the top 30 nations for universally liked culture, widely admired political values and positively engaged foreign policy.