south korea

Video that is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.

As part of its global pursuit of soft power, South Korea presents its country brand at Shanghai Expo by employing the instrument of pop culture.

After securing a mega-sized nuclear contract with the United Arab Emirates (UAE), Korea is pushing to form a closer partnership with the Middle Eastern country including providing education to foster a highly skilled workforce.

On August 10, Prime Minister Naoto Kan issued an apology for Japan's mistreatment of the people of Korea...It was the latest in a long line of expressions of remorse for past misdeeds and part of a carefully calibrated strategy of what Japanese conservatives deride as "apology diplomacy".

Seoul City’s internship program draws 45 students from 17 countries...the Global Internship Program, which was launched in 2008 as a government project to help foreign students understand Korea better while working as interns. The program is in its fifth year.

Prime Minister Naoto Kan of Japan offered a renewed apology to South Korea on Tuesday for Japan’s brutal colonial rule, as part of a statement marking the 100th anniversary of his nation’s prewar annexation of the Korean Peninsula.

The time has come for South Korea to improve its diplomacy in the Middle East. Experts say more and more people in the Middle East believe that Korea merely views the region as a market for builders and exporters.

Tetsuya Watanabe, the official in charge of the Cool Japan section at the Ministry of Economy, Trade and Industry, could not hide his shock at the strides being made by South Korea.