The "Hungry Henrik" team left our comfort zone, the Sweden Pavilion, and took an overcrowded bus to the South Korea Pavilion. I was overwhelmed by the size and the beautiful silver exterior decorated with letters of the Korean alphabet.
Positive economic data alone cannot upgrade the national image. A series of latest episodes in Korea showed that soft images may be more critical in shining the national image than hard data.
“Soft power” challenged Korea’s traditional development paradigm. From the 1960s, authoritarian governments had placed absolute primacy on economic growth. Social and political development was de-prioritized as the entire nation was hitched to an economic locomotive that would convey Korea to the terminus of “advanced nations.”
The U.S. Congress has passed a bill to renew the license for North Korean dissident broadcaster Radio Free Asia on a permanent basis. RFA has brought news and information chiefly about South Korea and the U.S to North Korean people via shortwave.
World taekwondo athletes are gathering in South Korea this week for the 4th World Taekwondo Culture Expo, which kicks off today and runs through July 7 in Muju, North Jeolla Province. Over 1,200 athletes and officials from 30 countries will take part in the annual event sponsored by the World Taekwondo Federation and the Ministry of Culture, Sport and Tourism.
As a world-renowned thought-leader on value creation through brand equity, [Martin Roll] was one of the earliest supporters of the Branding Korea Initiative and was particularly interested to share his thoughts on the challenges faced by Korea’s global brands...
South Korea has been actively engaged in a serious re-branding effort. The South Korean government has been worried that the country’s brand has been underperforming in years past...One area that the Korean government has chosen to try to conduct public diplomacy outreach is in the realm of gastrodiplomacy.
China has tried hard to play a constructive role in the Korean Peninsula. But it's also true that China has not yet succeeded in overcoming several constraints which prevent the country from playing a bigger role on North Korean issues.