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When it comes to living in a democracy, Nato Thompson argues, nothing affects us more directly and more powerfully than culture. Culture suffuses the world we live in, from TV to music to advertising to sports. And all these things, Thompson writes in his new book, Culture as Weapon, “influence our emotions, our actions, and our very understanding of ourselves as citizens.”

Fans of the Olympics can expect the spirit of the Games to remain aflame all year round, not just during the sporting extravaganzas, the man now responsible for broadcasting both the Summer and Winter events to hundreds of millions of viewers across Europe told Reuters. "We can make this a year-round experience... because of all the broadcast rights we have to Olympic sports," Eurosport CEO Peter Hutton said in an interview.

In a few weeks, 14 members of the Felix Mantilla Little League will board a plane that will cross an ocean and land in San Juan, Puerto Rico. Most of the kids, ages 9 and 10, have never been out of Milwaukee. In Puerto Rico, they will play baseball games against age-group peers. [...] But baseball is not the most important part of the trip. The kids, mostly from low-income families, will visit historic Old San Juan, the Arecibo Observatory and the El Yunque rainforest and will tour the Puerto Rico Sports Hall of Fame.

Last month, multi-national telecommunications company Huawei renewed its sponsorship of Wellington Phoenix. It is the largest sponsorship deal in the history of New Zealand football. Though the deal is vital for the club, it is also significant for Huawei. So significant that Huawei global CEO Guo Ping made the official announcement when Prime Minister John Key was at the company's Beijing headquarters as part of his latest China visit.

The 21st Francophonie Festival is going to launch in more than 200 cities across China in March. A variety of cultural events featuring French music, films, literature, sports, gastronomy and art will show the French language and culture.

The Los Angeles bid to host the 2024 summer Games was unveiled at sunset keeping in theme with the new slogan and features a winged angel as a symbol of the city. On the top floor of a USC skyscraper bid leaders and civic officials gathered to view the new logo with panoramic views of the City's 2024 Games venues, coastline and mountains as the backdrop.

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