strategic communication

The first edition of the Public Diplomacy and Government Communication Forum will open tomorrow at the Dubai World Trade Centre. The one-day Forum is a new event organised by the Government of Dubai Media Office that aims to support government organisations in optimising their communication strategies through a discussion of global best practices and success stories from both the region and the world.

A public diplomacy strategy for the United Nations' SDGs, research on collaborative public diplomacy, and more.

Over 200 years ago, President George Washington warned Americans about foreign powers undermining American democracy by tampering “with domestic factions, to practice the arts of seduction, to mislead public opinion, to influence or awe the public councils.” In the present, we are finding that old threats are new again as the United States is challenged by Russia’s strategic communication efforts targeting both our domestic politics and international interests.

Leading Brand specialist and entrepreneur, Charles O’Tudor, in this interview, reveals how Nigeria can attain sustainable economic viability through proper branding. O’Tudor, who is the Principal Consultant at Adstrat Branding Management Consortium-a firm responsible for many successful branding campaigns in the public and private sectors, also explained how Nigeria can rebound from recession through branding. 

Creating a strategic communications plan for Ukraine was a hot topic at the 5th annual Tiger Conference, organized by the Kyiv Post on Nov. 29 in Kyiv. Communications experts discussed how the nation can go from zero to an internationally recognized brand by asserting clear and positive message about its identity, history and values.

Twenty-first century statecraft, they say, is about “smart power”, the effective leveraging of both hard and soft power. [...] Leaving aside India’s soft power advantages and its hard power – both military and economic – which is poised to increase exponentially if it maintains its present trajectory, let us examine the concept of strategic communication within India’s policy structure. 

On July 8-9, 2016, some of the world’s most powerful heads of state, as well as their foreign and defense ministers, gathered in Warsaw for the NATO Summit. NATO summits, convened every year or two, represent important public diplomacy opportunities for the Alliance. During these summits, NATO nations and partners meet in order to produce a communiqué, which outlines the Alliance’s priorities and initiatives. 

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