strategic communication

As a competitive contender to be one of the world’s top tourist destinations in the coming years, Morocco has redeveloped its brand to specifically target the wider, English-speaking audience and further showcase the cultural diversity and historical vibrancy of its country. In cooperation with Spring, a strategic communications design agency based in the UK, the Moroccan National Tourist Office (MNTO) launched the Much Morocco campaign targeted at the English- speaking market. 

The NATO-ICI Centre will foster cooperation between NATO and Gulf partners in a number of areas, including strategic analysis, civil emergency planning, military-to-military cooperation and public diplomacy. It will also serve as a link between NATO and the Gulf region, to share expertise and improve understanding.

Brussels hosted the third edition of NATO Public Diplomacy Forum [...] The event was organized by NATO Public Diplomacy Division in partnership with Center on Public Diplomacy of University of Southern California (United States of America).

U.S. needs more money for more soft power outreach abroad, but Congress and President must first reform Broadcasting Board of Governors. [...] We don't spend enough money on U.S. government propaganda abroad now, and we did not spend enough money on it during the Cold War, but we were spending money and getting the message across much more effectively during the Cold War than we do now. 

A panel of outside experts from Silicon Valley and the private sector has completed a skeptical review — still not public — about U.S. online efforts against ISIS, according to an article in The Washington Post. Their timely review underscores a harsh reality: The United States and its allies have not devoted the time, attention and resources necessary to countering the ideology that drives organizations like ISIS and al-Qaida.

December 24, 2015

Check out, as just one of many examples, the Twitter user “Bint Emergent”: an apparent ISIS fangirl and keen observer of the jihadist scene. (Bint Emergent has not disclosed her identity, or gender, but bint is an honorific Arabic word for girl or daughter; like umm—mother in Arabic—bint features prominently in theTwitter display names of female ISIS sympathizers.)

They look like scenes from a Hollywood movie. [...] Underneath the images, a track of soulful music enhances his emotional plea. But this video isn't from Hollywood. It's from ISIS. The Islamic State's online recruitment is so powerful that the U.S. government is having a difficult time counteracting it, according to experts who study efforts by both sides.