strategic communication

Efforts to stabilize Somalia have been intensified.. Getachew Reda, a public diplomacy and communications director general at the Ethiopian Ministry of Foreign Affairs, on Wednesday said the coordinated military operations, to wipe out Al-Qaeda linked extremist group in "disarray".

February 17, 2012

The new way of making war, the projection of “soft power,” is cynical in that it involves millions of people in the persuasion effort. The lords of this new media war are the communication and image experts closely tied to political power, producing a sophisticated kind of communication...

The USC Center on Public Diplomacy has released its first issue of CPD Perspectives for 2012. Authored by CPD Research Fellow, Lina Khatib, the paper examines the image management strategy by Lebanese paramilitary political party Hizbullah over the past five years.

“New media and connective technologies enhance our ability to listen…Social media provides new ways for us to keep our ear to the ground,” said McHale. “Of course, we are not interested in developing social media platforms for the sake of having them. We are interested in applying social media to promote our strategic objectives in the Americas.”

Those who doubt this need only look at the bipartisan public diplomacy failures of the last decade, or today at the critical elections in Egypt, where the U.S. has an astonishing lack of situational awareness and influence.

CPD Director Philip Seib will be speaking at the Strategic Communications Conference in Los Angeles, June 23rd to 24th, on social media in the Middle East and its effects on foreign policy.