In an ideal world, the Eurovision Song Contest would be all about music and cross-border camaraderie. In reality, delicate diplomacy is essential to prevent politics from spilling into the annual glitz fest. A cast of hopeful artists from 26 countries will compete in this year's final on Saturday in Sweden, homeland of inventor Alfred Nobel, who gave his name to the famous international peace price.
Swedish Ambassador to Nigeria Svante Kilander says the embassy will collaborate with Nigeria to enhance works of arts and cultural relationship between both countries.[...] He noted that works of arts, especially poetry “is a strong tool for preaching culture and societal issues.
Sweden has launched a tourism campaign encouraging people all over the world to call Swedes at random. The country has set up a phone number for the calls.
Germany’s relationship with the Baltic Sea region has traditionally oscillated between collaboration on one hand, and hesitancy on the other. However, given the growing strategic importance of the Baltic Sea region for Germany, it has become crucial for Germany to more fully engage the region through public diplomacy initiatives, with the Baltic islands emerging as a prime target audience.
As Germany moves to reduce energy dependency on Russian oil, the Baltic Sea region is emerging as a key partner.
As part of its marketing, Sodastream created a campaign to show the cooperation between Arabs and Jews in the factory. In its initial phase, the company posted several untranslated versions to Facebook. But after requests from the Swedish and Jordanian embassies – which wanted to use it for their public diplomacy efforts – Sodastream translated the clips to English and Arabic and paid for their promotion.
Revolving around the theme of innovation, design and sustainability, the Make In India Centre showcases some of the country's most innovative and trendsetting products and manufacturing processes before the world for the first time after the global launch of the 'Make In India' initiative in September 2014.
While global leaders who gathered at the World Economic Forum's meeting debate solutions to social, political and economic uncertainty, quietly a new force is gaining credibility around the world: the desire for "soft power."