tourism

Summer festivals and concerts inject millions of pounds into the economy, employ thousands of people and make the UK a hot destination despite the weather, a UK Music report reveals. The report recommends more is done to attract further foreign music tourists to the UK.

A variety of marketing campaigns were launched in international markets. And ambitious tourism projects were proposed, mostly on the premise that "if you build it they will come", but with little real grounding in proper market analysis and solid business projections, and with an unrealistic view of capital injection.

The forth part of Lim’s plan will be the marketing and branding of the destination itself and a creative look at how electronic media is playing such a key role in travel planning today. Lim feels that it should also be a major part of any marketing effort.

The most frequent description of any visit to Singapore has long been 'nice but slightly dull', and for the Singapore Tourist Board this verdict is as stinging as six of the best. Now, like a student who has spent too long revising and heeding authority, Singapore seems to have decided to cut loose.

Governor Bob McDonnell today signed an historic cultural exchange agreement to bring “Treasures from the Forbidden City,” a showcase of approximately 200 objects from Beijing’s Palace Museum to Virginia in the summer of 2014.

The U.S. Travel Associationn, the trade group for the country's travel industry, unveiled a plan Thursday to help get more international travelers to visit the U.S. The association's plan calls on the federal government to overhaul the process to approve visas for foreign visitors.

Some tourist destinations thrown into the media glare by political turmoil or natural disasters are starting to incorporate these events into their marketing campaigns. Take, for instance, Chile's re-branded campaign slogan ‘Chile is good for you’.

With a ban on individual Chinese tourists soon to be lifted, the Taipei City Government yesterday issued travel brochures to attract that growing segment of the industry. The brochures…include introductions to the city’s major attractions, maps and coupons for 32 stores and restaurants.

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