The latest study released by Twiplomacy analyzes Facebook audiences for the governments and leaders of 182 countries this year.
Twiplomacy's 2018 study shows that Instagram is the fastest growing social media platform for word leaders.
The newly released 2018 Twiplomacy study analyzes the social media presence and impact of heads of government across the globe.
It was only a few years ago that e-diplomacy was being heralded as an unalloyed force for good. This 21st Century form of statecraft would bring transparency and openness to the closeted world of international affairs...U.S. President Donald Trump has obviously highlighted the dangers of conducting foreign policy by social media. In the hands of the impulsive and uniformed, the smart phone becomes a dangerous weapon.
Burson-Marsteller has released its second annual Twiplomacy study.
In politics, words matter. [...] But with a growing number of national governments using Twitter to communicate, a head of state can signal a major policy shift in a mere 140 characters. President-elect Donald Trump's use of Twitter has been a case study in how a short message by an influential figure can potentially change the global landscape.