Somalia’s Islamist militant group al-Shabaab has used a clip of Republican presidential frontrunner Donald Trump in its latest recruitment film. The group released a recruitment film in the form of a documentary about racial injustice in the United States featuring Trump’s recent call to ban all Muslims from the country.
A private, low-profile ‘public diplomacy’ outfit is setting out to train ‘Secret Hasbara Agents.’ But don’t worry, it’s not propaganda. A private Israeli hasbara – or “public diplomacy” – organization on Wednesday put out one of the weirdest responses yet to the incitement campaign by far-right group Im Tirzu of two weeks ago.
It is this particular feature of RTs, the capacity to stimulate engagement, that recommends it as an appealing metric for assessing the impact of digital diplomacy. The more RTs, the broader the MFA’s engagement with its target audiences and hence the more effective the digital strategy.
Parsing the "retweet" factor.
Ali Fisher on ISIS' social media savvy.
As soon as news broke that the San Bernardino, Calif., shooters were Muslim, skilled Muslim activists took to social media platforms to denounce Syed Rizwan Farook, 28, and his 27-year-old wife Tashfeen Malik. But after the New York Post’s online headline “Muslim Killers: Terror eyed as couple slaughters 14 in Calif.,” the term “Muslim Killers” began trending with more than 10,000 tweets.
Active on Twitter since 2009, PM Modi is the most followed Indian politician, and the 2nd most followed politician in the world, right after US President Barack Obama (@barackobama) with 66.1 million followers. PM Modi has also set new records as the largest increase in the number of followers in a 12-month period for an Indian account.
What does a click accomplish?