Jamala’s win and her powerful song about persecution and the abuse of Crimean Tatars has filled our hearts with pride and solidarity. It also reminds us that culture is a powerful instrument for building trust, understanding and peace.

In the modern era new tools have emerged that are used by superpowers. In Libya, Syria and Ukraine there is extensive use of hard power by non-state actors supported by these powers. In other countries intervention is made through soft power using social media and leaks. WikiLeaks and Panama Papers are part of this cyber war fare employed by non-state actors. In both these leaks there seems to be a particular pattern targeting select countries to put public pressure on governments.

Russia’s combination of traditional public diplomacy and messaging through media organizations like Russia Today (RT) and Sputnik with disinformation and internet trolls is also important. Moreover, in nearby regions, Russia’s domestic media can serve as a powerful instrument in socializing foreign compatriots into a wider Russian cultural world.

The Estonian government has allocated EUR 105,000 for the project titled 'Protection of Crimean Tatar rights through public diplomacy', according to Oliver Loode, Vice Chair of the UN Permanent Forum on Indigenous Issues in an interview.

The Academy of Motion Picture Arts and Sciences awards its Oscars on Sunday, and one of the nominees in the category of Best Documentary Feature is “Winter on Fire: Ukraine’s Fight for Freedom,” a chronicle of the 2013-14 protests in Kyiv.