Learn how to measure the impact of soft power programming with Ian Thomas, Head of Evaluation for the British Council.
The UK ranked 2nd in this year's Soft Power 30, but Brexit may change that in coming years.
A look at the distinction between nation brand and nation branding as well as the role of scientific exchange in diplomatic relations.
Amb. Tom Fletcher looks at how soft power resources can contribute to a nation's brand.
A glimpse at how museums like the Canadian Museum for Human Rights can improve the image of the countries and cities where they are located.
The UK's Foreign & Commonwealth Office (FCO) demonstrates the importance of art as a form of cultural diplomacy and diplomatic history.
Britain will commit an extra £45m in new aid to provide family planning and conception around the world, the Government has announced. Ministers say the new cash will help the 214 million women worldwide who lack modern contraception but do not want to get pregnant – and could save the life of a woman every 90 minutes.