usagm

TV and Media

Dan Robinson examines the future of the U.S. Agency for Global Media under the next presidential administration. 

September 1, 2019

Shawn Powers, Acting Chief Strategy Officer of the U.S. Agency for Global Media (USAGM, formerly BBG), describes the agency's audience reach and impact evaluation methodology.

The BBG has more than rebranded as USAGM; its audience measurement methodology has changed. A longtime audience research analyst questions some of the resulting numbers.

January 29, 2019