The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

In recognition of World Water Day 2012, the USC Center on Public Diplomacy would like to acknowledge not just the organizations, governments and international coalitions that provide aid and solutions to water problems, but more importantly the publics that are experiencing water crises around the world.

With so many global challenges, where can the biggest impact be made on global publics? How can the case for public diplomacy be made more effectively to governments, corporations, NGOs and individuals? We can start by tackling the most pressing global issue—water. Water is essential for human life and although we are a blue planet, water is a scarce resource. More than one billion people do not have access to safe water.

I recently came across an article found in PDiN (Public Diplomacy in the News) with the headline “Public Diplomacy Done Right with School Meals” by writer William Lambers, author of Ending World Hunger: School Lunches for Kids Around the World. The article argues that the U.S. should look back to a successful era of U.S... >

From all the terrible news typically coming out of reports from Israel and the West Bank, a March 15 article from Bloomberg Press, struck a happier note. For advocates of public diplomacy between Israelis and Palestinians, corporate diplomacy could be a key factor in restarting the peace process.

Over the last century or so, Israelis have worked to make Israel a part of the Middle East. Israeli sabras (native born Israelis) with their argumentative attitudes; take no prisoners mentality; love for hummus, falafel and “Israeli” salad; tan skin; the yalla (let’s go) and no-translation needed ‘tseh (tongue hiss) live up to the Middle Eastern stereotypes and fit in with regional commonalities. If a tourist was dropped off in a nightclub or beach in Beirut or Tel Aviv, the only notable difference between the patrons would be the spoken language.

This past weekend, I had the privilege of attending a performance at the California International Theatre Festival in Calabasas. The annual festival offers an array of presentations meant to broaden “cultural understanding by means of community outreach, student training and cultural exchange through the performing arts”.

Insight on aid diplomacy as a soft power enhancing tool of public diplomacy.

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