The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

On how Japan's #UnknownJapan campaign utilized Instagram to highlight lesser-known aspects of the country's culture, landscape and history. 

On how Kazakhstan has pursued building its relevance and reputation among global audiences.

How museums in the UK and around the world carry soft power influence by connecting people with art and culture. 

On India's soft power assets and the government's way forward in projecting its culture and values internationally. 

How France's soft power has been key to its leadership in tackling global health challenges. 

On U.S. cities' unique position to promote American values and advance leadership on the international stage.

Moira Whelan's piece for the Soft Power 30 report looked at how President Trump's rhetoric hurt America.

In his piece for the Soft Power 30 report, Joel Day looks at how the City of San Diego is working to create a global brand.

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