More than just being an element of post-Cold War soft power or as part of a country’s diplomatic strategy, a closer study into the game of football throws up several important characteristics that could inform our understanding of the political paradigm of the ASEAN community and its relations with the rest of the world.

America's got a new tagline: "United States of Awesome Possibilities." The country's new positioning comes courtesy of the Corporation for Travel Promotion, which this summer hired JWT to handle a global marketing campaign and is worked with branding firm The Brand Union to create a logo for Brand U.S.A.

In the past 30 years, China has created an economic machine that has lifted more people out of poverty in a short space of time than any nation in history. It has built world-class factories, vast modern cities and a continental highway system. Now it wants to build something less tangible: soft power.

China is considering to set up a special fund to finance arts creation and cultural performances in the latest move to buoy the development of the country's "soft power," a cultural official said Sunday.

Although most political observers in this region take Ghannouchi at his word, any political party or individual with the label “Islamist” attached is viewed with great suspicion in the West. Part of this stems from the lack of knowledge about Muslims’ faith and culture...

As well as captivating the public, the Metropolitan Museum is hoping its new galleries will also help dispel stereotypes about Muslim culture in the United States.

Chinese animation can act as a vanguard for the export of Chinese culture, said Leng Song, general secretary of the world media research center of the Chinese Academy of Social Sciences. Animation is rarely affected by cultural barriers and can be easily understood and accepted by the general public, Leng said.

China hosted a high-profile International Taoism Forum here on Sunday in an effort to spread the religion's influence on the world stage.