t the convention another hot topic that was discussed was the diffusion of South Korean culture throughout Asia...and the growing popularity of Korean entertainment and culture. Korean dramas and pop music have grown quite popular among the youth in the region and abroad.

India is fast becoming a superpower not just through trade and politics but through its ability to share its culture with the world through food, music, technology and Bollywood, according to Dr Derek Lobo

With Taiwan’s visibility around the world sometimes limited due to its special relationship with mainland China, making good use of its soft power, particularly in the cultural and creative sector, is crucial to increasing the country’s exposure and influence.

Turkish educational institutions in the Balkans have a longer history than Turkish state agencies, in both pre-university and university levels....The schools have managed to gain the confidence of both locals and foreigners by promoting peace and tolerance... In this way, these schools have become a number one choice of the people.

The government also hopes that raising the profile of local designers will help increase the country’s soft power, says Tony Chang (張光民), chief executive officer of the ministry-backed Taiwan Design Center, which was set up to promote the local design industry.

These programmes will showcase the rich and diverse artistic and cultural productions; highlight the multidisciplinary nature of the field of performing arts... foster cultural vitality and unleash talent; promote cultural tourism; and enhance cultural diplomacy.