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Image of a cricket ball on a bat on the grass by GEMINI PRO STUDIO via Canva

India's hosting of the 2023 ICC Men's Cricket World Cup highlights the country's sports diplomacy effort and soft power potential. 

Yoga image by kjpargeter via freepik.com

As International Yoga Day grows global awareness of the practice, India's government and cultural organizations are taking steps to shape the narrative.

Arunima Gupta discuss the state and sources of India's soft power.

Arunima Gupta of the nonprofit cultural organization Network of Indian Cultural Enterprises discusses shifts in the global creative economy, its value and a case study from India.