Public Diplomacy in Latin America: Scenarios and Realities

On March 6, 2024, CPD and the International Communication Association's Public Diplomacy Interest Group hosted a discussion on the intricate landscape of public diplomacy in the rich mosaic of Latin America. This online gathering was designed as an insightful dive into the current state of public diplomacy, with a focus on identifying standout strategies that have made significant impacts across the region and pinpointing opportunities for further refinement. The agenda centered on the critical examination of culture, education, and exchanges as essential tools in forging lasting relationships and mutual understanding between countries. Additionally, we explored the transformative role of digital media and technology in diplomacy, offering participants a view of how these advancements are reshaping interactions on a global scale. Through compelling case studies, attendees gained firsthand insights into how public diplomacy efforts have effectively addressed pressing global challenges.

• Vanessa Bravo, Professor of Strategic Communications and Chair of the Department of Strategic Communications at Elon University
• Gerardo Díaz Bartolomé, Director of Strategic Communication & Public Diplomacy - Spokesperson, Argentine Ministry of Foreign Affairs
• Pablo Morales, UKRI Postdoctoral Fellow of the Department of Media and Communications at the London School of Economics
• Kathy Fitzpatrick (Moderator), CPD Faculty Fellow, Professor and Director of the Zimmerman School of Advertising & Mass Communications at the University of South Florida