Joe Nye reminds us that soft power is the power to get others to want what we want. By that definition, soft power advocates haven’t done so well. Ironically, they have failed to use soft power to get others to want what they want – that is, more soft power.

It’s easy to beat up on the current administration for failing to understand and deploy "soft power" and public diplomacy in their toolkit of foreign policy. Bush, Cheney and the gang prefer coercion, i.e. hard power.

The next round of the seemingly endless frustration over U.S. public diplomacy is underway. Rod Dreher's recent rebuke of contemporary public diplomacy programs succinctly recapitulates the "problem" with U.S. public diplomacy -- at least according to how he frames the subject. For Dreher, the U.S. public diplomacy is losing the "information war," because it is being outflanked by jihadist media campaigns. For Dreher, U.S. efforts look absurdly anachronistic. The U.S.

Miami, Fla. -- More than 70,000 celebrants are expected to pack Miami's Orange Bowl to mark Fidel Castro's departure, whenever that may come. TV/Radio Marti are at the ready to beam stories back to Cuba with expanded broadcasts.

The Orange Bowl blast, sanctioned by the City of Miami, will doubtless be mega-covered by domestic U.S. and international media, but there will be no cracking open of Piñatas, which will be officially banned from the Orange Bowl by the City.

Now is the time to finish the job we began in Afghanistan five years ago. Last year saw a desperate and vicious onslaught by a new generation of Taliban forces with enhanced logistical and financial support. More than 4,000 Afghans, many of them civilians, were killed in military actions in 2006, a three-fold increase from the previous year. Suicide attacks -- a phenomenon unknown to Afghans before 2002 -- jumped to 118 from 21.

On January 10, 2007, the State Department hosted a Private Sector Summit on Public Diplomacy. The purpose of the conference was to bring together professionals from the public relations sector to consider how U.S. public diplomacy programs and objectives could be improved by input from the corporate communications world. Given the recent BBC polls showing that U.S. popularity continues to plummet worldwide -- it's no surprise that the State Department is reaching out to organizations that are defined by their communication expertise.

Miami, Fla. -- Worldcasting's suggestion in an earlier posting that TV and Radio Marti programs be produced for all of Latin America -- not only for Cuba in a post-Fidel Castro world -- is receiving guarded reaction in Washington, DC.

(Cairo) -- A controversial TV channel that is the voice of Iraq's anti-American insurgents look set to launch another front in the propaganda war against the U.S.

The head of al-Zawraa, which airs footage produced by the Islamic Army of Iraq, says he has finalized a deal for the channel to be distributed on three European satellites, including one seen by American viewers.

The move comes as U.S. officials are pressing Egypt to stop transmitting the channel via its Nilesat satellite.

With attitudes toward America in practically every part of the world already ranging from distrust to violent hatred, and seeming to worsen by the day, it may seem naive to think that public diplomacy can rescue us. But because the only sure way to protect us from terrorist attacks is to become less a target of their hostility, it is worth trying a different strategy than is now being practiced in our public diplomacy.