CPD returns to Washington, D.C. from December 10-12, 2018 for a three-day training program. “Transforming Data into Insights for Public Diplomacy Strategy” is a must for today's public diplomacy practitioners who are interested in building up their tool-kit.

In this age of information abundance, the challenge for effective public diplomacy strategy is not so much about the quantity of data but the ability to gather relevant, quality data and drive insights for better planning.

This course aims to develop proficiency in analyzing and integrating a variety of data to create impactful public diplomacy strategies and programs. Course material will combine time-tested methods and technology-driven tools in data collection and analysis. You will learn methods to effectively employ storytelling to demonstrate and advance insights for strategy.

The workshop is comprised of five modules:

  • Putting Data to Work in Public Diplomacy Strategy and Planning
  • Fundamentals of Data and Performance for Public Diplomacy
  • Understanding Stakeholders and Influencers
  • Digital Data and Real-Time Analytics
  • Creating Social Stories: PD Strategy through Engaging Narratives

Who Should Apply

Our professional training programs are geared toward mid-career professionals posted in government agencies, including foreign affairs, defense and homeland security; intelligence agencies; non-governmental organizations; international organizations; private-sector companies; and others whose work would benefit from learning more about this vital field. In addition to innovative instruction, the program provides a setting for mid-career professionals to exercise their evaluation and decision-making skills in a group of their peers and to contribute their own ideas and perspectives.

Past participants have included individuals from the United States Department of State, AFRICOM, Global Affairs Canada, United Nations, the World Bank, Korea Foundation, and the Ministry of Foreign Affairs Australia, the Netherlands, India, Israel, China, Japan, Mexico, Qatar, Tunisia, UK, United Arab Emirates, South Africa, among others.


  • $1,950 per person inclusive of course materials and some meals.
  • $1,650 per person for two or more from the same organization and inclusive of course materials and some meals.


How to Apply

The electronic application for the Mini-Course can be found on the USC Center on Public Diplomacy website here. All applications must be submitted online via this system and received no later than November 9, 2018 (NEW DATE).

Upon submission of your application, you will receive notification of receipt and a general time frame of the decision process. There is a rolling admissions process and applicants will be notified as soon as a decision is made. Once accepted, deadlines for submitting the non-refundable deposit, campaign submission requirements, and final payment instructions.

For over thirteen years, the USC Center on Public Diplomacy has been the go-to program for diplomats, non-state actors, international organizations, scholars, and business executives to engage in public diplomacy training. Our unique learning model of dialogue, presentations, simulations, and small group discussions provide participants the tools and skills needed for the practice of public diplomacy.