Course Structure

Each day of the Summer Institute will consist of a full day of courses from 9:00 AM to 5:00 PM, Monday through Friday. There will be a program Orientation on the Sunday prior to the program. The Closing Ceremony will take place immediately following the last session which will include dinner and the presentation of certificates. Participants should plan to travel home the following day.


  1. Fundamentals of Public Diplomacy
  2. Putting Data to Work in Public Diplomacy Strategy and Planning
  3. Stakeholder and Influencer Analysis
  4. Influence and Advocacy
  5. Case Studies in Crisis Communication
  6. Data-driven Public Diplomacy: Foundation and Methods
  7. Digital Analytics & Algorithms
  8. Countering Disinformation: Beyond "Fake News"
  9. Media & Public Opinion Framework
  10. Movement as Information: Cross-Cultural Communication
  11. Virtual Reality and Immersive Storytelling for Public Diplomacy
  12. Cultural Diplomacy: Cases and Impact
  13. Framing Public Diplomacy
  14. Digital Storytelling
  15. Digital Insights and AI for PD Campaigns
  16. Creating Visual Content for PD
  17. Public Diplomacy Hackathon
  18. Nation/Place Branding
  19. Master Class in Public Diplomacy
  20. Information Architecture Basics
  21. Designing and Planning PD Strategies

Course Faculty

For a list of instructors in the upcoming Summer Institute, click here.