Course Structure

Each day of the Summer Institute will consist of a full day of courses from 9:00 AM to 5:00 PM, Monday through Friday. There will be a program Orientation on the Sunday prior to the program. The Closing program will take place immediately following the last session and include the presentation of certificates. Participants should plan to travel home the following day.


  1. Smart Power, Soft Power, and the Fundamentals of Public Diplomacy
  2. Influence and Advocacy
  3. Countering Disinformation for Public Diplomacy
  4. Media & Public Opinion Framework
  5. Putting Data to Work in Public Diplomacy Strategy and Planning
  6. Stakeholder and Influencer Analysis
  7. Digital Analytics & Algorithms
  8. Foundations of Campaign Strategy and Measurement: Theory of Change
  9. Fundamentals of Research Methodologies
  10. Performance and Measurement: Cases
  11. Case Studies in Crisis Communication
  12. Nation/Place Branding
  13. Movement as Information: Cross-Cultural Communication
  14. Virtual Reality and Immersive Storytelling for Public Diplomacy
  15. Cultural Diplomacy and Partnerships
  16. Framing Public Diplomacy
  17. Digital Storytelling
  18. Digital Insights and AI for PD Campaigns
  19. Creating Visual Content for PD
  20. AI and Bots for Public Diplomacy
  21. Designing and Planning PD Strategies

Course Faculty

For a list of instructors in the upcoming Summer Institute, click here.