APDS Blogger: Kimberly DeGroff Madsen
One of the more poorly understood aspects of public diplomacy is that it is not a tool for short-term policy goals. Public diplomacy is a tool with long-term benefits that are often difficult to measure. Public diplomacy is of limited value in short-term crisis situations. However, during a prolonged struggle, such as the Cold War, a sustained public diplomacy program can have profound effects. One public diplomacy program that is currently in play that bears watching is Poland's efforts with respects to its totalitarian neighbor of Belarus.
“Mucize Kuruyemiş Fındık Diyarı Türkiye” –“The Miracle Hazelnut comes from Turkey” shines in bold red letters on small packages of nuts. The flight attendant on this Turkish Airways flight TK0829 to Istanbul hands out another round of snacks. The white crescent moon and star decorate all treats. Later on, I learn that Turkey is a leader in hazelnut production, earning about 825.9 million U.S. Dollars from exports. As mentioned in historical documents, the hazelnut has grown for 2300 years on the Black Sea coast in the north of Turkey.
How should Europe present itself in this age of smart power and public diplomacy? I suggest three images that Europe could strive to promote to foreign audiences, especially the US.
Unfortunately, Euro-pessimism is on the rise in the United States.
BUDAPEST --- Here and there in downtown Budapest, the bullet holes remain. It was more than a half-century ago when Hungarian freedom fighters dared to take to the streets and do battle with the Soviet Union. Expecting help – apparently promised but never delivered – from the United States, the Hungarians were quickly outmatched and paid a terrible price at the hands of the Soviet military.
LONDON ––Iran’s planned new post-modern embassy is stirring debate here, both for its design and for its location in an historic preservation area.
Descriptions and artists’ renditions show a six-story building cantilevered above and surrounding a smaller street corner structure that would be painted bright yellow.