The Institute for Public Diplomacy and Global Communication has recently published a report by Bruce Gregory called The Paradox of US Public Diplomacy: Its Rise and "Demise". This report examines: "...
KEEP READINGCPD Advisory Board Member’s Book Reviewed
Jun 9, 2011
CPD Advisory Board member Simon Mainwaring had his recent book, We First, reviewed by Corporate Social Responsibility Newswire.
We First focuses on showing how the consumer is given the power to make corporations work for a greater good with the advent of social media platforms. The review describes the book as offering "a blueprint for a self-sustaining, more contributory We First economy that we all can play a role in creating whether we're consumers, business executives, or investors."
To read more pieces by Mainwaring, visit his blog and look for his upcoming article in the Summer 2011 issue of PD Magazine.
To read the review, click here.
Further reviews of the book, can be found at:
To order the book, click here.
If you are interested in learning more about We First Branding, click here.
We First is now on the Publishers Weekly top 10 List!
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