New CPD Perspectives: The EU's Public Diplomacy
The latest issue of CPD Perspectives on Public Diplomacy is an article by Bianca Baumler, senior consultant on public diplomacy, foreign affairs and communications for the European Union (EU).
"EU Public Diplomacy: Adapting to an Ever-Changing World" provides an insider's view of how the EU approaches shaping hearts and minds.
“EU diplomats often find themselves in the position of having to provide basic facts about the EU before being able to engage on the level of policy," writes Baumler. "Powerful country-specific images such as Italian design, Swedish feminism, Dutch bikes or Estonian digital governance work against the development of a unified global EU image. ... Common global messages are key to a coherent public diplomacy."
Baumler describes progress through the relatively new EU Global Strategy, several case studies, how to measure results, and several recommendations for strengthening the EU's public diplomacy.
Download "EU Public Diplomacy: Adapting to an Ever-Changing World" here.