As Brazil prepares for the World Cup kick-off this Thursday, CPD asked a few experts from the public diplomacy community for their thoughts on what hosting the tournament means for Brazil’s soft power. Will Brazil's...KEEP READING
Team Public Diplomacy
This week, PD News headlines showcased the myriad powers of sports diplomacy to attract audiences, advance relations with foreign and domestic publics, and advocate for social change. During a state visit to England, Chinese President Xi Jinping expressed hope that Britain and China “would strengthen cooperation and exchanges in the area of sports,” noting the power of football to “build bridges with Britain.” Meanwhile, the World Rugby governing body backed a global campaign to eradicate homophobia within the sport, while a soccer club in Leeds, England launched a “Football for All” project to support refugees and asylum seekers.
- Barca ready to take UEFA to court over Catalan flag – Yahoo News
- In Manchester, Xi Plays Up Soccer to Build Bridges with Britain –Reuters
- Ping-Pong Meets Music in Diplomatic Tryst –ECNS
- Rugby Comes Out on Gay Rights – Yahoo News
- Sporting Soft Power Is Cheaper than Hard Power but not always Successful –Play the Game
- Yorkshire 'Football for All' Project Helping Refugees – Al Jazeera
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Photo by Cedric Lange | CC BY-NC-SA 2.0
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